Table of Contents
1.1 Rationale of study
1.2 Research Aim
1.3 Research Objectives
1.4 Research Question
1.5 Research Hypothesis
2.1 Motivation and its theories:
2.1.1 Maslow’s Hierarchy of Needs theory
2.1.2 Two factors theory
2.1.3 Expectancy theory
2.2 Retail Industry In UK
2.3 Motivation in retail industry
2.4 Remuneration and Motivation
2.5 Conceptual framework
Research Design and Methodology
3.1 Type of Investigation
3.2 Data collection Method
3.3 Sampling Method
3.4 Accessibility Issues
3.5 Ethical issue
3.6 Data analysis plan
3.7 Research limitation
Today motivation is very crucial word for the business world. In every business organization we need motivation for increasing productivity and efficiency of the organizations. Motivation is the internal force that arises from the personal interest of a person by influencing the external factors like- remuneration and praise. But rather than that an employee can motivate by some other factors like- higher achievement desire, empowerment and responsibility.
The retail industry is now one of the growing industries in UK. Retail sectors cover the following sectors for business in UK–
In UK retail sectors contribute 10% employees among the total number of workforce of UK. Each year they are generated their value 5% in UK economy (Savill & Richard, 12 June 2009). For this reason it now the innovation leader in UK (Savill & Richard, 12 June 2009). On the other hand it is the innovators of e-commerce and self service that increase the shopping experience more attractive. Among the UK, Tesco is one of the most reliable and largest retail industries in UK.
Tesco is started its journey in 1919 in London by Jack Cohen. At first he sold tea in the stall and he launched his first store in 1929 (Savill & Richard, 12 June 2009). Today Tesco is expanding its business all over the world and it has more than 2200 stores that meet different need of the customers (Tesco PLC, 2013). On the other hand Tesco is offering various types of service like –insurance, online shopping, e-banking and so on (Tesco PLC, 2013). For maintaining all this activities Tesco needs to maintain huge human resources that need to be motivated in a right and proper way.
Motivation and remuneration is the two words that are interrelated. For Tesco both words are very necessary because a large number of human resources are work under Tesco (Savill & Richard, 12 June 2009). So they need to motivate daily. In this study we are discuss about the motivational approach of Tesco, how they are using remuneration for motivations.
This research is very helpful for Tesco because they get information about how their employee’s expectation and what further development is necessary for their employees motivations.
This study is not only helpful for Tesco but also for all the retail industry because it provides the adequate information about the motivational approach of the retail industry.