The business world this days are surpassing an era of change. We can feel these changes everywhere that’s blooming with some style. The corporate world is not lagging behind from this phenomenon as well. We all know that every human is not stretchy by nature and they act in response to the flex thus. Considering this, it should be all manager’s earnest concern to design the upcoming changes in such a way that will allure the most procrastinate divergent individuals to outperform the most industrious ones.
However, there are various routes in which change can be ordered, most are identified with the degree of the change and the two core strategic approach to this kind of management decisions is well-known as the top-down approach and bottom-up approach. Evidently, there is some definite manifesto which performs as the major catalyst to bring in the changes and win out the business stratagems. These emerging drivers of changes also may be of interior and exterior in terms of nature. In short we behold that the exterior drivers fundamentally comprise of the common tendency (i.e. the PESTLE study), drivers segregated so as to the industry and last but not the least precise area wise drivers which overcomes the drawbacks of the earlier class. Among all the specified drivers, here in this exploration we will outline the environmental factors from public trends which we believe will be best-described isotope for underpinning the change management process.
In this study, we will summarize the critical analysis on how the environmental forces vigorously build a strong correlation between the business and the society for the purpose of taking effective decisions. Later a theoretical model will also be offered; these models will be based on the conjecture of elaborated skimming of the aforesaid ecological forces with applicable grounds to abet the empathy of the presumption. We believe this hypothesis will tend to support the consequence of commercial retorts to the subject matter of modern management and thus abridge the chance of leaving apart the slightest vulnerability of not coping with the core objectives of the study.
Table of Contents
1 Drivers of change:
1.1 Major driving forces of change
1.2 Determination of an appropriate driving force
1.3 Critical reasoning of environmental forces
1.4 Critical understanding of the environmental factors
2 How environmental forces influence business and the society
2.1 Direct natural environs
2.2 Climate and its ups and downs
2.3 Economic concerns related with business
2.4 Governmental policy along with the legislation
2.5 Social approach
2.6 Technical based advancement via enacting ecological forces
2.7 Accumulating business and the society for effective decision-making
3 Critical analysis of the theoretical foundation:
3.1 Identification and application of critical functional decision
3.2 Environs fortification procedure
3.3 Psychology of the environmental forces
3.4 Environmental strategy to support the progression
3.5 Scarcity of ecological resources delayed decision making
3.6 Evocative use of environmental force to affect the corporate response in terms of modern management issue
Every company runs through external and internal environment. These external and internal environment enforce changes for the organization through different drives. There are numerous drivers for changes. Every company faces these drivers of changes. The changes can be: Developmental, Transitional or transformational. Among the external and internal drivers, external drivers are most crucial because these drivers cannot be controlled. That is why every organization have to make pre-strategies for external drivers. There are basically three levels in the external drivers. Which are: 1. General trends in the environment, 2. Industry specific Drivers 3. Sector Specific Drivers. In the general trends of environment, the drivers, that cause changes, are political, social, cultural, economic, and technological. These are the factors of external environment that drives the changes of the environment. The Industry specific drivers are the competitors, substitute products, buyers, suppliers. The sector specific drivers are local branded companies, multinational branded companies and the non-branded companies. All the drivers are very important for every organization.
This study will be focusing on two important drivers among them and those are the Economy and Globalization. The economy assures the purchase power of the buyer and globalization have become accelerated the entrance of every multinational company. The Study will be done on Unilever Company. It will focus on four issues. First the study will evaluate organization’s response as a multinational company on different forces it is facing around the world. It will be discussing on different decision making tools in order to address the chosen drivers of changes of the company. Thirdly, the study will critically discuss different global issues recently faced by organization and evaluate their steps regarding their issues. And finally, the study will recommend for the issues the company might face in the future.
Table of Contents
2.0 The Drivers: Economic Changes and Globalization
2.1 Economic Changes
2.2 Roles of the Economic Changes
2.2.1 Income and Consumption Expenditure
2.2.2 Savings and Investment
2.2.3 Employment, Interest Rate and Inflation
2.2.4 Government Policy
3.0 Unilever’s way of managing the Forces
3.1 Economic Forces