Loading

An investigation on the role of corporate social responsibility to build brand equity in the food processing industry- A case study on Nestle

Harvard, 2500 Words

Table of Contents

Table of Contents

1        Introduction

1.1       Rationale of the study

1.2       Research aim and objectives

1.3       Research questions

2        Literature review

2.1       Corporate responsibility:

2.2       Corporate environmental reporting:

2.3       Impact of CSR

2.4       Cost of corporate social responsibility

2.5       Brand equity

2.6       Relationship between CSR and Brand Equity:

2.7       Theoretical framework

3        Research design and methodology:

3.1       Research Philosophy:

3.2       Type of Investigation:

3.3       Research method:

3.4       Data Collection Technique:

3.4.1        Primary Data Collection:

3.4.2        Secondary Data Collection:

3.5       Sampling Technique:

3.6       Data Analysis:

3.7       Reliability and validity:

3.8       Ethical Consideration:

3.9       Accessibility Issues:

3.10         Research Limitation:

3.11         Timetable:

4        Conclusion:

5        Reference

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1        Introduction

Corporate social responsibility is a buzzword in the modern era. This is a very much positive aspect considering consumers’ rights (Cragg, 2009). It refers to the all activities in the environment and society caused by business. This is a short term expense of any business that does not give benefits in return but gives long term brand image and market value (Bubna-Litic, 2009). Nowadays, most of the companies in the world are concentrating on corporate social responsibility because of capturing market (Crane, 2008). Nestle is one of them who is concentrating on customer perception and now on corporate social responsibility. Nestle is Switzerland based multinational foods and beverage company which is founded by Henri Nestle in 1866. Now, Nestle is operating in more than 194 countries and it has 330 thousands of employees.

Corporate social responsibility gives a company strong brand image on customer mind. It focuses on environmental and societal issue. It reflects the organization consideration. Most of the companies try to maintain CSR in order to get clean brand image. Corporate social responsibility is now strongly handled by renowned company. Because it finds that CSR gives the company long term positive image and helps to reach organizational goals. Moreover, it is proved that CSR maintained company easily get the recognition as an environment oriented company (Crane, 2008). CSR make the relationship with the customers strong and long lasting. That’s why automatically company’s sales volume is increasing. However, this reports discuss shows an investigation on the role of corporate social responsibility to build brand equity of Nestle.