An investigation of the influences of internet marketing scheme on consumer purchasing behavior: The case of eBay

Harvard, 12000 Words


In the season of globalization electronic publicizing is an unprecedented surprise. All through the latest decade most noteworthy business affiliations are running with creative change. Web shopping or advancing is the usage of advancement (i.e., PC) for better publicizing execution. Besides, retailers are forming strategies to deal with the interest of online clients; they are possessed in focusing on purchaser lead in the field of web shopping, to see the buyer attitude towards web shopping. Along these lines we have moreover decided to study customer’s perspective towards web shopping and especially thinking about the variables affecting clients to shop on the web.

The people decided for the investigation is understudy, and constrained down to University understudies, University cafeteria and Public library, the sample size decided for this examination is 100 and we have used solace inspecting technique.

Our revelations exhibited that among the four components decided for this examination the most engaging and influencing segment for online clients in the city is Website Design/Features, taking after convenience the second most affecting and thirdly effective. Results have similarly exhibited that security is of crucial concern among online clients in city. The examination has in like manner found that there are some distinctive parts which affect online clients including, less esteem, discount, information from past customers and nature of thing. For the second research question i.e. who are online clients in term of demography: the association results for the age and attitude towards web shopping has exhibited that elderly people are not too fast to shop on the web. Despite the fact that for preparing it is contemplated that cutting-edge training makes web shopping less appealing, for the compensation the association results are so weak consequently we couldn’t finish anything off of it. It is ordinary that this study won’t simply help retailers in city to devise compelling methods for online clients anyway it will similarly give a base to practically identical studies in the felid of buyer manner towards web shopping.





Table of Contents

Supervisor’s Declaration

Student’s Declaration


Chapter 1-Introduction

  1. Introduction

1.1 Rationale of the study

1.2 Aim of the research

1.3 Objective of the research

1.4 Limitation

1.5 Research question

Chapter 2- Literature Review

2Literature Review and Conceptual Framework

2.1 Framework of marketing

2.2 The concept of internet marketing

2.3 Benefit of internet marketing

2.4 Environmental aspect of internet marketing to stimulate the firm’s value

2.5 Consumer behavior mechanism

2.6 Adverse effect of internet marketing

2.7 Types of internet users: Shoppers vs. Browsers

2.8 Online shoppers in terms of demography

2.9 Reasons behind the choice of theories

2.10Theories and models

Chapter 3-Research Methodology

  1. Research design and data collection method.

3.1 Type of Investigation

3.2 Data collection method

3.2.1 Justification of Secondary Data Collection

3.2.2 Justification of Questionnaire Data Collection

3.3 Sampling method

3.3.1 Justification of sampling method

3.4 Accessibility Issues

3.5 Research Philosophy

3.5.1 Justification of Research Philosophy

3.6 Research Approach

3.6.1 Justification of Research Approach

3.7 Validity and reliability

3.7.1 Reliability

3.7.2 Validity

3.8 Data analysis

3.9 Research Limitations

Chapter 4 Analysis and Discussion

  1. Result Analysis and Discussion

4.1 Demography

4.1.1 Gender

4.1.2 Age


4.2 Analysis of four factors

4.2.1         Convenience

4.2.2 Website outline/highlights:

4.2.3         Time sparing

4.2.4        Security: Security is isolated into three modules.

4.3 Analysis of additional comments by respondents

Chapter 5- Conclusion and Recommendation

  1. Conclusion

5.1 Recommendation

5.2 Future Research