An examination of the influences of supply chain management on providing desired customer value in mobile industry: A case study on Sony Mobile Communication, UK

Harvard, 2500 Words

Table of Contents

1       Introduction

1.1       Rationale of the research

1.2       Research aim and objectives

1.3       Research questions

2       Literature review:

2.1       Supply chain functions

2.2       Supply chain management

2.3       Availability of products

2.4       LEAD time management

2.5       Customer interaction:

2.6       Productivity

2.7       Customer satisfaction

2.8       The relationship between supply chain and customer satisfaction

2.9       The relationship between supply chain and productivity

2.10         Conceptual framework of the research

3       Research design and Methodology:

3.1       Types of investigation

3.2       Research method

3.3       Research approach

3.4       Data collection method

3.5       Sampling method

3.6       Data analysis method

3.7       Accessibility issues

3.8       Ethical issues

3.9       Research limitations

3.10         Research schedule and time plan

4 Conclusion:

5       References


1        Introduction

Supply chain management means the coordination of all kinds of activities from the point of origin to the point of consumption. It comprises the activities of the suppliers, producers, distributors, middleman and other parties who are engaged in satisfying customers demand (kim, 2005). It is very important for customer satisfaction especially for telecommunication industry. Sony Company is a renowned name in telecommunication industry. It is a multinational mobile phone company founded in 2001 as a joint venture with Swedish company Ericsson. The company manufactures mobile phone and their area of operations is China, Sweden, Japan, India, United States, and Tokyo and so on. Now a day’s Sony Company takes its position as fourth largest mobile company in the world with 9.8 million units shipped.