Chapter 1 Introduction
This particular chapter will be dealing with the hypothesis, aims, objectives and questions of the research. The influence of the sales promotion strategy on McDonalds’s increasing level of sales will also be investigated by this paper. It is impossible to estimate the impact of sales promotion on the increasing sales in McDonalds without figuring out the research objective, aim, questions etc. A few questions and rational objectives will be mentioned in order to judge the issue of the research.
The principal aim of this research is to do the analysis of the sales promotional strategy influence on the developing sales of McDonalds, London, UK.
With a view to attain the research aim prosperously, this paper will be containing some objectives and questions.
The questions that are to be used in the research must be narrow and exact and the answers of the questions will be made based on the observable evidence. (Rubin, A., Babbie, E., 2009)
The particular research work will seek for the answers of the following questions-
A number of objectives related to this research will be set with a view to attaining the core aim of the research successfully. They are mentioned below-
The research hypothesis according to the research work are given below-