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An analysis on the impact of brand image on purchasing decision of customers in retail apparel industry: A Case Study of Marks & Spencer, UK

CWA 500 Words

Table of Contents

1       Introduction

2       Rationale for the Study

2.1       What is the Research issue?

2.2       Why is it an Issue?

2.3       Why is it an Issue Now?

2.4       What could this research Shed Light on?

3       Reference