An analysis on the effectiveness of marketing channels in improving brand loyalty in the food industry: A Case Study on Pizza Hut, UK

Harvard, 12000 Words


In current years, the food and beverage industry in the US has examined that children and adolescents as main market strength. As a consequence, children and adolescents are now the mark of forceful and dedicated food marketing and advertising efforts. They are concerned in near the beginning stages as customers since of their expenditure authority, their buying authority, and as outlook mature customers. The meaning of this object is to inspect the food publicity and marketing channels used to aim children and adolescents in the UK, the collision of food marketing on eating manners, and existing rules and guidelines. Many countries, however, be short of the human resources needed to bring vital health interventions for a number of reasons, including partial production capacity, immigration of health workers within and diagonally countries, unfortunate combine of talent and demographic disproportions.












Table of Contents



1       Chapter-1: Introduction

1.1        Introduction

1.2        Pizza Hut and the UK Pizza Market

1.3        Purpose of the study

1.4        Scope of th estudy

1.5        Rationale of this Study

1.6        Research objectives

1.7        Research Question

2       Chapter-2: Literature Review

2.1        Marketing Channels and Channel Partners

2.2        Using Marketing Channels to Create Value for Customers

2.3        Marketing Channel used in Pizza Hut

2.3.1        Employees

2.3.2        Service

2.3.3        Home delivery

2.3.4        Outlet services

2.3.5        Advertisements in print media

2.3.6        TV commercials

2.3.7        Leaflets

2.3.8        Marketing through mobile phone apps

2.4        Target Audience

2.5        Social Media

2.6        Customer Appeal

2.7        Components of increasing brand loyalty

2.8        Social Media as a Tool of Marketing Channel

2.9        Obstacles in gaining the benefit

2.10     Conceptual framework

3       Chapter-3: Research Design and Methodology

3.1        Research Philosophy

3.1.1        Justification of Research Philosophy

3.2        Type of investigation

3.2.1        Justification of Research Investigation

3.3        Research Strategy

3.3.1        Justification of Research Strategy

3.4        Research Approach

3.4.1        Justification of Research Approach

3.5        Data Collection Method

3.5.1        Justification of Data Collection Method

3.6        Sampling Method

3.6.1        Justification of Sampling

3.7        Ethical Issues

4       Chapter-4: Analysis and Findings

4.1        Data Analysis

4.2        Results & Discussion

5       Chapter-5 Conclusion & Recommendation

6       References

7       Appendix

Appendix – A: Blank Questionnaire

Appendix – B: Blank PRA Questions