An analysis of the impact of customer relationship management (CRM) on internet marketing in retail industry: A case study of Asda Inc., UK

CWA 500 Words

Table of Contents

1       Introduction

2       Rationale for the Study

2.1       What is the Research issue?

2.2       Why is it an Issue?

2.3       Why is it an Issue Now?

2.4       What could this research Shed Light on?

3       Reference