An Analysis of The Impact of Customer Relationship Management (CRM) on Improved Customer Service in Food Industry: A case Study on McDonald, UK

Harvard, 12000 Words








The research is conduct with customer relationship management that is one of the major factors in business world. The goal of the business activities is to make profit as well as to do betterment to who the product or services are designed to serve. The term customer relationship management is major factor in this regard that it will be helpful for the business company to make a strong position with the customer relationship management. If the company can provide services according to customer demand then the ultimate goal profitability will also be achieved. How MacDonald is dealing with such activities and competes with the other companies is the main issue here. Hat will be the strategies, the barriers, how will the problem be solved; the contingency plans are also discussed here.













Table of Contents





1       Introduction:

1.1 Background

1.2 Rationale of the Study

1.3 Research Aim, Objective and Question

1.3.1 Research Aim

1.3.2         Research Objectives

1.3.3 Key Research Question

2       Literature Review and Conceptual Framework

2.1- Customer Relationship Management-

2.2 CRM Process-

2.3 Goals of CRM in MacDonald-

2.4- Customer Service in MacDonald-

2.5- How Customer Service can be improved-

2.6 Impact of CRM on Improved Customer Service-

3       Research Design and Methodology

3.1        Investigation-

3.2        Justification of Investigation

3.3        Data collection-

3.4        Justification of Data Collection

3.5        Data analysis-

3.6        Justification of Data Analysis

3.7        Research limitation-

There arise some research limitations that are mentioned here-

3.8        Reliability and validity of the research-

3.9        Sampling Method

4       Findings-

4.1-Demographic information of the clients-

4.2-Age Group:

4.3- Income:

4.4-Cranach’s Alpha Test of Reliability:

5       Discussion-

6       Conclusions and recommendation-

7       References-

8       Appendix