An Analysis into the Impact of Brand Image on Product Availability; A Case Study on Virgin Cola, UK

Harvard, 2500 Words

Table of Contents

  1. Introduction

1.1       Rationale of this Study

1.2       Research Aims

1.3       Research objectives

1.4       Research Questions

  1. Literature Review

2.1       Brand Image

2.2       Brand Image Development

2.3       Product Availability

2.4 Business Benefits:

2.5 Brand Image Factors for Virgin Cola

2.6 How Brand Image affects the Product Availability

2.7 Conceptual Model

  1. Research Design and Methodology

3.1 Type of Investigation

3.2 Data Collection Method

3.3 Sampling Method

3.4 Accessibility Issues

3.5 Ethical Issues

3.6 Data Analysis Plan

3.7 Research Limitations

  1. Timetable
  2. References


1.   Introduction

Brand image is the expression of the people about the products. The producer always wants to create a good brand image, when they produce products. In the present business world, the brand image development has been adopted as a very effective business strategy. Product availability means the amount of products that are available at market to purchase. The brand image and product availability are interrelated. The brand image affects the production of products. Because, when the people have a strong brand image, it is assumed that the demand for the product is high. Therefore, the company needs to produce a large number of products. Thus, the product availability will increase (Seongyeonpark and Lee, Hyun Ju, 2009).

Virgin cola is a soft drink produced by Virgin Drink Silver Group. Richard Branson launched the virgin cola in 1994.The research will discuss how the brand image affects the product availability. The brand image and product availability are interrelated for any kinds of the company. The brand image plays a role in the increase of sales of products. If the sales volume increases, it will affect the productivity and eventually product available in the company.