A Critical investigation on roles of cultural training on increasing service revenue in hotel industry: A case study of Four Seasons hotel

Harvard, 2500 Words

Table of Contents
1.1 Rationale of this Study
1.2 Research Issue
1.3 Research Objectives
1.4 Research Questions
2 Literature Review
2.1 Cultural Competence
2.2 Institutional Ethnocentrism
2.3 Unconscious Bias
2.4 Valuing diversity and Hiring for diversity
2.5 Cultural Training
2.6 Cultural Competence
2.7 Employee and Customer Value added
2.8 Increased Revenue
2.9 Conceptual Framework
3 Research Design and Methodology
3.1 Type of Investigation
3.2 Data Collection Method
3.3 Sampling Method
3.4 Accessibility Issues
3.5 Ethical Issues
3.6 Data Analysis Plan
3.7 Research Limitations
4 Timetable
5 References



Globalization throughout the world has changed the scenario of major work places around the world. Nowadays managers need to manage people from different culture without manipulating their cultures. To deal with cultural differences and their appearance in the workplace, cultural trainings are required. Its main purpose is to appraise and beneficially undertake the challenges cultural differences can bring to the workplace (Rugman and Hodgetts, 2011). Cultural trainings boost intercultural and managerial skills. It also improves management concern in an inclusive environment.

The company selected for this research is the Four Seasons a Canadian based global Hotel Company operating in 24 countries across the world. . The hotel started its journey in 1961. For more than half a century the Hotel is serving its customers and operating with a great deal of effectiveness and efficiency (Cant, 2006). And thus has been able to gain a desirable reputation around the world. As a multinational hotel company, and also a successful one, its case study will help to understand the significance of cultural training and its outcomes.